Why Many Prosuming Marketing Ventures Don’t Work And How To Avoid The Same Mistakes: Part Five

If you have read the first four articles in this series, you now have constructed your affiliate marketing site, have plenty of links to your associate partners and you are well advanced with your SEO campaign, having chosen the keywords, registered the site with hundreds of web business directories, you are highlighting it using social media, writing articles to create links and keywords back to your shop which should be steadily escalating the results tables and you might have pay per click (PPC) ads in place bringing prospective customers to your site.

The remainder of this set of items is to explain you how to check how your SEO labours are doing, and where your affiliate marketing shop is as far as moving it into the awareness of your buyers. These tools are all free, easy to use and must be checked at least once a week.

Firstly, have spreadsheets set up. One should be a checklist which will have a list of processes to execute when producing items, a note of the keywords inserted and all the tasks involved in writing such as: produce article text, produce title, check and alter article, ensure links work, spin title, spin article text and then make a note of the various submission category headers used if necessary. This helps make certain that your search engine optimisation is moving forward and placing links in the right place. Also have a spreadsheet with a list of your keywords, and a note alongside saying the date they were used in an item, which will help you keep your output balanced. To kick off with, take the 2 most crucial keywords, create and publish ten items with those in as soon as you can.

Download and install the Alexa toolbar. This is a fantastic tool which, when it has indexed your site, will display the ranking number of your affiliate marketing site (and you can monitor your competitor’s rankings too!) and it’s worth making a record on your spreadsheet to monitor how your site is moving up (or not!). I check mine every Monday, Wednesday and Friday.

Using your Google userid, you now have access to some superb Google tools. The 1st of these, Webmaster, shows you how your site is viewed by Google. It shows you the number of links it has registered to your shop, which searches it has included in the results and how many times it has been viewed, and how many times searchers have clicked it. This is very handy when it comes to deciding where you have to concentrate your search engine optimisation schedule to make sure of a good balanced promotion for your affiliate marketing site.

Google Analytics will want you to put in a line of code in the header of the HTML of your site pages, and then it will track how many customers you have had, how they came to your affiliate marketing site (via search engine, direct or following a link from someplace else), how long they stayed and how many pages they read. It even shows you where they were in the world. This is powerful information and you should make a point of learning how to view it since you may need to amend your SEO accordingly.

More good practice is to register yourself a blog on something like Blogspot or WordPress. Upload a copy of the unspun text of each item you write in here, create the links to your affiliate marketing site, and it creates an RSS (Really Simple Syndication) and you can then employ a website called “Ping-o-matic” to distribute to RSS feeds, and you can include the Social RSS app on your Facebook page which will post a copy in your profile page. WordPress will also announce each posting on your Facebook and Twitter accounts as well. These are simple pain free ways to produce really good search engine optimisation for your affiliate marketing shop.

Extra tools you can use now and again are press release sites, frequently free, which will distribute a statement including links to various places which may not make much of a difference to the SEO, but the wider you can spread the message, the better chance you have that your affiliate marketing website can be profitable.

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