Why Big Mailing Lists Are Unneccessary For Big Profits

Are big email broadcast lists required for good results with Website marketing? Do you need many thousands of email subscribers before you have enough prospects to generate a good revenue online?

Jason van Orden of the popular podcast Internet Business Mastery describes that a better list is better than a bigger list. By better he suggests more attentive and more reactive. And that comes from the bond you build and the benefits you give. How much they will like and believe in you. How much they will value what you give.

A huge list but low engagement is not worth very much. Time and again as a senior marketing manager for an email service provider I watched directly how big companies often mail an incredible number of emails however see only 8Percent or lower open rates, and thus click rates ended up just a small fraction in contrast to the total list size.

Marketing consultant Jay Abraham taught us quite a while ago that just before we can concentrate on selling our service, we should give attention to providing value and building a relationship.

No that does not signify brand building is more essential than direct response marketing. It means that a key ingredient of direct response, and a aspect usually completely unknown to brand promoters, is that to create the response we would like, we have to construct real benefit, credibility, and likeability in the heads of our target audience.

Hence, the size of your list coupled with the relationship you have with it combined with the effect that you have on it can create the level of responsiveness and thus the lists profitability.

Main problems with list building include leads striking the junk e-mail button, unsubscribing or just disregarding your messages simply because they don’t recall why they signed up, really don’t see the meaning of what you’re sending them, as well as don’t remember your business in the From field.

The quality of the list is measured by way of influence demonstrated by the list via actions that subscribers take in direct response to your communications. But how do you build that influence?

Consider this logic: Before they buy, you need impact, so to effect you must produce relationships. Relationships are built through engagement (numerous events or touch points possibly via various mediums). This forms reciprocity (providing you are offering worth). Engagement comes from getting authorization (which means subscribing to you for some reason, such as podcasts, RSS, other email subscriptions). And they can’t give you agreement until you have obtained their attention.

Main point here: The marketer must strategically construct a sales pipeline of prospects that receive real benefit by giving their permission to receive the marketers messages. This contributes to a highly responsive, even if small pool, of very hot leads.

See bonus for complete traffic guide or six figure code for an opportunity to get Time Management for Online Marketers 100% without charge .