Why Backlinks are important for a website ?

In simple words, if your site has NO incoming links from other websites, your site will not be included in the Google index. You MUST have at least one incoming link from another website if you want to show up in Google at all! Let’s repeat this

You need at least one incoming link before you show up in Google at all!

Sending link exchange requests and updating your links pages are very time consuming and boring processes. But without a great deal of incoming links your site wont be able to attain a good ranking for your keyword on the search engine result pages.

Incoming links from other sites also increase your site traffic as follows:

You get higher rankings with Google, which means more people will find your website due to you being near the top of the search results for a given keyword phrase.

Exchanging links with other websites is a great way of getting quality traffic to your website. The good thing about link exchanges is that it will help you to get rid of the addiction on google for getting traffic. The power of reciprocal linking should not be underestimated since the WWW itself is defined as a collection of interlinked documents. The amount of traffic you get from reciprocal linking will increase over long-term and as long as you keep your reciprocal link campaign active.

What Google and other search engines trying to do is to return the most relevant and up to date result for the search query. One possible way google find the relevance of your website a keyword is by searching and analyzing the keywords on those websites which link to your webpages. Which means what other websites say about your site really matters. The content on the page that link to your website will be as important as the content in your website as well. The quality of the links to your website will be as important as the quantity of the links.

It doesn’t matter if you have 1000sof pages linking to your website if the pages that links to your websites doesn’t match the theme or the topic of the website isn’t related to yours. Those links won’t probably do any good for your search engine ranking.

The quantity of the links is not the only factor that determines a sites ranking. If that was the case every site in the world wide web would link each other indiscriminately and the website with the most number of incoming link would rank #1 for a given keyword on all search engines. That is clearly not the case.

The link quality of a link from one website to another is determined by the following factors

1. The Anchor text – Does the anchor text contain the keyword (This is the most important factor)

2. Text of other links on the same page – do they also contain, or are similar to, your keywords?

3. Is the link contained in a paragraph on the page, surrounded by related text. Such “inline” links are weighted higher than links that are simply listed on a page without any other non-link text.

4. Title of the linking page – does it contain, or is it related to, your keywords?

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