What to Track on Google Analytics

Google Analytics is a free service provided by Google which collects information about visitors to your internet site. This data is presented clearly on a dashboard which allows you to observe the visitors to your site.

Google Analytics collects a vast amount of data about the visitors to your site. It is possible to customize the dashboard to display the main areas of information that you’d like to track. The most important information would be the number of visitors to your site. This can be set by day, week or month. The graphic portrayal of this information means it is fast to determine the pattern of visitors to your site over a specific time frame.

Google Analytics comes with a Visitor Overview section that collates additional data about traffic such as the number of pages they look at and the amount of time they spend on your site. This data is essential in establishing ways to increase conversion rates from hits into prospects or revenue. When your site provides a service that is related to a specific location, then it would be of interest to you to also look at the geographic location of the visitors to your website.

Traffic to an internet site is crucial, however, the aim is to try to encourage the visitor to view further pages on the site. Google Analytics enables you to see the visitor Bounce Rate. This is the amount of visitors that have ended up on your site but left the site within a short space of time without looking at any additional web pages. If your site has a notably high Bounce Rate then it’s worth checking the design and functionality of the web pages which they are landing on to determine whether they can be improved.

The source of the traffic to your site is also of great importance. Google Analytics pinpoints the origins of this website traffic and how many visitors have come via this particular source within a set period of time. There are a variety of different ways which a visitor may land on your website. Search engines can send visitors to your site either organically or via sponsored links. Other websites may send visitors to your website via a backlink to your website. Or visitors might have entered your website address in the address bar having acquired it by another means. With all this data, either yourself or an seo company, can create marketing strategies of which the results can be monitored through Google Analytics.

Bird and Co Creative is a web design company providing online marketing solutions for small businesses.