The Standard SEO Techniques To Help Improving Your Website Rankings

What is SEO? SEO is search engine optimisation, which can have you dominate Google and bring in lots of visitors to your website.

Let’s assume you don’t even have a website, let alone domain yet. Your domain name should be easy to remember and short and snappy. If you can avoid doing so, try not to put hyphens in the name. It is highly recommended if possible to have keywords in your domain.

Once you have your new domain name you will want a website. What sort of site you want is dependent on what the website is for. Blogs are highly favoured by Google at present, and are something to take advantage of. Having a blog on your website is good because it has content that changes regularly. That once again puts more weighting on your domain. If you’re going to be using a CMS (content management system) do your research into how easy they can be made SEO friendly. If you want a recommendation, you won’t go far wrong with WordPress.

Many people think that a lot of getting your rankings higher is adjusting the meta tags, but this does very little these days after people used to abuse them to put tags that didn’t have anything to do with their website. If you are going to use them, put only 3 or 4 keywords in and be specific on them. Also put a meta description which should be written for human eyes as this is the text that Google displays as the extract from the site.

The internal linking structure in your site should be intuitive and lead to people to exactly where you want them to go. If the main navigation doesn’t allow for you to include important links, you can always use a sidebar or the footer. If you use Flash, always make sure you include hard links as Flash isn’t read by Google. Alternatively there may be content you don’t want people to see- use a robots.txt file to solve this:

User-agent: * Disallow: /

This prevents spiders from listing certain pages and documents.

These are some of the basic, but important parts of SEO- good luck!

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