The Reason A Lot Of Associate Marketing Schemes Fall And How One Can Avoid The Same Pitfalls: Part Four

Up to this point we have analysed how the SEO for our affiliate marketing website kicks off as the keywords are identified and included in the hypertext of the pages, we have viewed how we can employ social networking to create links to our shop and how we can produce articles which will have links to the site in conjunction with keywords relating to what the shop does, and how we can publish hundreds of unique copies of the pieces around the net for the search engines to discover and build the quality of links back to our shop.

This is good, solid SEO. The search engines will raise the ranking of the shop against the opposition and painstakingly, our affiliate marketing shop will climb its way up the results pages in response to shoppers searching on our keywords. The difficulty here, is that is takes weeks. It is not a quick process and here is a sticking point, since all the time we are climbing the tables, it is costing cash to our service providers and if you are spending for article insertions use, that too. What we have to do is find a shortcut that fires us to the eyes of the users in the meantime.

Pay Per Click (PPC) advertising will do this for us. As the title hints, it does cost. It’s advertising, what do you expect? But it can be strictly controlled so that it doesn’t get out of hand. We must also keep in mind that people (like me for certain, how about you?) prefer to select links in the ‘organic’ results on the page which is what most search engine optimisation is aimed at doing, rather than paid for adverts, but that doesn’t mean it isn’t worthwhile doing because some will click on them, visit your affiliate marketing shop and hopefully spend money which generates you commission. So, how to do this?

You could employ a specialist, but my fear is that as they charge you a flat rate for every click, the bitter individual in me wonders if they don’t get folks to click the links. The straightforward way is, like the rest of your SEO, to do it yourself and utilise something like Google Adwords. You are going to require a Google id anyway for the tools illustrated in Part 5, so if you have not already, go and join now via Adwords. What you need to do is to begin a fresh campaign for your affiliate marketing website and you will be helped through.

Choose your target territory (go for “All” if you have affiliate marketing partners in multiple countries and choose the languages that may be relevant), keep the defaults for the remainder and tell it how much you are prepared to spend as a maximum per day. Ignore the other option and then click “save and continue”.

On the following page, give the Ad Group a name and then write in the advert text in the boxes below. CHECK YOUR SPELLING AND GRAMMAR! Now the most critical sections. Open a new tab or window in your browser, go to your affiliate marketing site and then somewhere in the page, right click and choose ‘view source’ from the list which will open another window with contains the HTML code for your site. At the top, look for the meta name=”keywords” part and copy the keywords shown between the quotes. Go back to Adwords and paste these into the keywords box for the campaign, which instructs Google to show the advert when users search on those words. It also obviously compliments our search engine optimisation campaign, and as people click them, again the affiliate marketing ranking score increases.

The following job is to bid on the keywords. Keeping in mind your daily maximum, you need to decide how much you are prepared to pay each time someone clicks on your ad to go to your affiliate marketing shop. For now, just put in your default bid. If you are really intent to be on the first page every time, enter in a high sum but do remember that plenty will go to your shop which will cost, but not buy. You won’t pay that much every time, you will pay the next amount up following the next best bid, so if you bid 1.00 and the next best is 25p, you will very probably pay 30p. For now, be restrained because the Adwords monitoring tool will be able to help later.

That’s it, when you save it, the advert will be checked by Google and if there’s anything wrong you will get an email. But by monitoring the Campaigns tab at the top of the screen, you can see how your advert is getting along, how many times it’s been displayed and how many times selected. All handy stuff, but review the Adwords tool and get used to it, read the FAQs and the rules and find out better exploit it to enhance your affiliate marketing website and further your SEO program.

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