The Prominence Of The Geek Is Under The Radar But It Doesn’t Mean That They Aren’t Vital

It is a sadness that techies are regarded as being in someway peculiar or bizarre. Our culture is now at a position where it relies almost completely upon those who would be described as geeks by those who see themselves to be un-techie. And yet for everything from search engine optimisation to producing the most useful and intricate IT systems it is the army of geeks that turn them out. When you consider the least geeky types such as armed forces personnel, their lives rely upon the amazingly clever weapons they use. The Apache helicopter for example is made to identify and prioritise hundreds of targets in one go and can release a missile that will sort out it’s own point of entry into the building it’s been fired at. Systems built by the nerds.

If somebody was a low level geek, then working for an affordable SEO company would be perfect as a technical understanding isn’t necessary but if you are extremely capable already but wanting to do more, then getting into software consultancy is the way to go. But, concentrating on search engine optimisation as a hugely crucial function, making the client’s webpages visible to their potential clients is the difference between the firm surviving or not. The upside a skilled affordable SEO company gives is that for a controlled budget, the links to the site can be shown to unlimited visitors. Ad-word campaigns with a maximised daily budget have the embedded disadvantage that when the budget limit is achieved, the link is no longer presented and you still pay whether the visitor buys something on the website or not.

Having done, and continuing to do, software consultancy as well, I can state with some gravitas that it is a lot less pleasing although the best fun stage is having written the program, testing it and locating the sections that don’t work and changing them. That always is a delight despite the frequent irritation when you can’t see why it is not doing what it’s supposed to be because after a while you just know that the answer is very obvious and staring you in the face.

But the software consultancy I generally do now is advising small companies on the software they employ in their business and how they can get the best and latest versions and updates. So many outfits I have helped use prehistoric versions which are not really up to the task, specifically when they share files and data with customers, suppliers and other involved enterprises as the day will come when they cannot access a file correctly. Which can be embarrassing at best, and hazardous at worst as there will be a delay on any work until the situation is fixed.

But the finest thing by far, is search engine optimisation just as it is such a vital service and although it is a bit of a black art, it is pretty straightforward and highly enjoyable. And, as long as one stays an affordable SEO company, the relationship with the client should be a long one as the task is continuous to get the client’s site at the peak of the search results and then keep it there. And as the nature of the job is dependanct on results then outlay can be regulated, and if wanted, further pages can be inaugurated to the SEO portfolio.

The customers could be the manliest people known among the population, they could be the epitome of cool and sophistication, but it’s the nerds that keep them supported but, happily they will be well out of the way, hidden but indispensible.

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