The Pluses and Minuses of Authority Sites and Mini sites

People prefer the mini-site approach or building an authority site because each one has unique aspects that serve a particular purpose. It is more than possible to create a mini site that has very specific information that is of good quality. With that said, we do realize that an online marketer will choose the model they think will be in their best interests. While only operating with a network of mini sites, that approach does require a certain amount of risk and greater effort. Although you can more successfully do that with an authority site. But yes, you can still find ways to make good money by only using mini-sites.

But what’s most important is figuring out what kind of business model you’ll be most comfortable with based on your own needs. What follows is a comparison of mini sites and authority sites, which can help anybody who’s trying to choose between the two.

Sometimes people are only interested in a particular aspect of a given market or niche. There is no shame in this at all. Sometimes you’re only interested in that very thin slice of the market known as a micro-niche. For these very targeted marketers, mini sites perform much better than authority sites. With the latter, you can target just one or two main keyword phrases very easily and often rank very well in a short time. Of course, this depends largely on the amount of competition focuses on these specific keywords. In all honesty, you can also target micro-niches inside authority sites too. But if you have no interest to do so, then the mini site is the best choice. The decision about a mini site or an authority site can be looked at from many angles. For example, let’s say you have 10 mini sites and one large authority site. Then let’s think about getting traffic to each situation. You will need to duplicate your traffic building efforts times ten for the collection of mini sites. You’ll also have to dedicate time and energy to drive traffic to the larger authority site. But with an authority site you can target different pages within the one site. This allows you to actually leverage your time. Plus you benefit from the inherent “stickiness” value with the larger site. Since the content on mini sites is so limited it is difficult to make them very “sticky.”

Far more doors will be open with a highly ranked authority site than any mini site will ever have. Just one that will be waiting for you down the line is the ability to sell advertising space. How well you do in that regard depends on a number of variables. If you can rank highly in a competitive market with a lot of traffic, then you can do well with selling banner space. But you are not limited to selling ad space.

If you have lots of products for sale on an authority site, visitors can choose among many different pages or other options you have to offer. If your site provides good content and appeal, then the visitor is much more likely to visit other pages. The larger your site, then, the more potential there is to make sales when people visit it. A mini site cannot compare with the scope and diversity of an authority site in this regard. Each online marketing venture is unique and you must consider them all separately. Because one venture is so different from the next, it is important to adjust your marketing efforts accordingly. Now that you know this, perhaps you’ll understand why it’s impossible to declare either the authority sites or mini sites to be superior.

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