The Ethics of Online Marketing

In today’s market place it is said that the most effective form of marketing on the internet is still email marketing. Even with the boom in social media, networks and groups, it all boils down to getting directly connected to your prospect or audience.

You know you have achieved a level of confidence and connection in a potential client when they allow you to send a message to their inbox. This is a much different position than “friending” someone on social networking sites. This confidence should not be taken for granted. Over a decade of spam has ensured that valid email addresses are closely guarded. There is a very good reason for such guarded behaviour

More time is spent by individuals checking their email accounts than any other activity. Statistically speaking, 44% of people using the net check over three times a day. The ability to plug into that behavior will bring good business associations with your clients and substantial profit increases for you. Follow these three fundamental steps toward this goal.

I. Establishing your target market. Before you begin any marketing campaign get to know more about the people you are marketing to. Customize your business to fill a special area of demand. This will allow a marketing campaign, especially an email one, to be successful and even welcomed. Taking the time to research and establish your business will keep you in the “good books” of those that receive your emails. Your credibility will increase.

II. What have others said about your business? Let knowledgeable third parties help sell your products and services. Feedback from existing clients can help build your image. Experts who know you or your product or service can be an excellent resource for endorsements. Use this feedback and references in your email marketing campaigns and your potential clients will know you are the best choice, without your having to say so.

III. Personalize every email with video. Take it from me. The success of my online advertising campaigns has increased up to 180% due to video in my emails versus the standard text and pictures. This is the best way to distinguish your emails from all the other anonymous, unsolicited junk that prospects receive each day in their inboxes. It is a small investment of time with which conveys the importance of what you have to offer. Also, your potential clients will know that they have a greater standing with you because you have given of your time.

How will you be able to know if you are reaching your target audience? With a service such as COMF5 that is able to bulk video email to your double opt-in lists. COMF5 is an exemplary provider of the services that will set you apart. Webinars, live video broadcasts, conferencing, mobile marketing are all services hosted by COMF5 that will help your business increase.

Is your goal to be recognized for ethical business practices? Add internet based video emails to your marketing; use favorable feedback from previous clients and others that know you; know your market through research. These things will build an image of integrity and reliability. The image of an ethical entrepreneur.

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