Successful Web Site Marketing Strategy Components

With millions of websites offering similar content competing for the same visitors, web site marketing strategy often overshadows both the company and its product. Many solid companies with useful products have failed due to lack of an online presence. Meanwhile, marketers with a knack for attracting visitors earn millions with a few pages and nothing else besides.

Most of these super-successful strategies have the same components. There will surely be an expert doing both SEO and SEM, the company/website will be popular on social networks, and it will have a blog with a large pool of daily customers/loyal community members. There are many resource sites offering detailed instructions regarding practical implementation of each of these components.

For those who need some direction, here’s an overview of each of these aspects. The motherlode lies in search engine traffic, which can be acquired in two ways – either organic (as in natural or unpaid for), and those visitors that come as a result of a paid for SEM campaign. Both require either an expert at the wheel and/or a whole lot of time and effort.

Another huge spigot of traffic is from social networks. There’s no strategy here that doesn’t include ongoing engagement, but apart from this a company can also run viral campaigns on twitter, facebook, youtube and other networks every so often. These campaigns entice people to follow the company’s accounts in order to get rewards or product discounts.

Blogs are also a big magnet for attracting and retaining a loyal core of community members. The secret is to write posts with a strong sense of humor and a unique point of view. It is vitally important to respond to comments and encourage visitors to participate in debates.

As far as web site marketing strategy is concerned, the simple thing to remember is that more eyeballs mean more sales. The primary aim of every campaign should be to bring in as many visitors as possible. Traffic analysis, metrics and ROI data can then be used to finetune the message and focus on successful strategies.

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