Social Networking Explained

If you ask a room full of people to define social networking, you will likely get several different answers. The meaning of the term has changed over time. Today’s social networking is not the same phenomenon as the social networking of only a few years ago.

In years past, social networking meant to meet other people face-to-face and interact. That is no longer the case. Today, social networking simply refers to the practice of gathering people together into specific groups.

The Internet has made this shift inevitable. Social networking has become very popular among Internet users. It is one of the most common online activities, and is used for many purposes including finding a romantic partner, staying in touch with family and friends, and schmoozing with colleagues. Thanks to the Internet, we now have the ability to be together in groups without having to be together in person. The Internet has made the miles that divide us less of an impediment.

Some social networking sites are more popular among professionals than others. Most professionals agree that Twitter, LinkedIn, and Facebook are appropriate for networking online.

According to research, online social networking can contribute to hiring, sales, and marketing for business.

For diversity and sheer volume, few sites can rival LinkedIn. LinkedIn was officially launched in 2003, and in the ensuing years has become a global network of more than 50 million users.

Facebook handles even more volume of users. There are more than 150 registered users with Facebook accounts; around half of these users are on the site on a daily basis. Facebook users can be found in more than 170 countries and territories, and users post to the site in more than 35 languages. Additionally, the site is becoming increasingly popular with professionals. Use of Facebook by American users over 35 has doubled in the past few months.

The smallest of these three popular social networking sites is Twitter. Twitter is used by 4.1 million users monthly, and is still growing. The typical Twitter user, compared with users of other networking sites, is more likely to be highly educated and technologically adept. Twitter also draws more women than do the other social networking sites.

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