SEO – What Are Trust Rank And Page Rank?

Understanding the differences between Google Page Rank and Google Trust Rank is important when building a search engine optimized (SEO) website. Depending on your Google ranking, the number of visitors to your website will increase. Since the lion’s share of web traffic comes from Google, it’s essential to understand the distinctions and differences between the two rankings in order to maximize the visitors to your website.

Page Rank is used by Google to determine if a website is an authority or not. Google does this by using a numbering system that goes from one to ten. Ten is the highest Page Rank number, and zero is the lowest. Typically companies like Microsoft, Google, or Yahoo will have numbers that are close to the nine or ten rating. Your average website has a Page Rank of anywhere between two and five. Backlinking is important to Page Rank numbers. Typically f there are more direct links to a given website, then there will be a greater chance that it has a higher Page Rank.

Trust Rank, unlike Page Rank, looks a lot closer at a website. Many webpages out there are spam, filled with lots of meaningless words. What Trust Rank does is sort the wheat from the chaff: a low Trust Rank means that a website won’t appear high up I search results. In short what Google does is chooses an expert to review certain “seed” websites. Once those websites are reviewed and analyzed, then Google uses that website to choose other websites related to that page that have valid, trusted information. The more relevant the content, the more trusted it is, and the higher the Trust Rank. The philosophy is that trusted webpages that link to each other beget webpages with higher Trust Ranks.

Although both are important in their own ways and influence search rankings differently, it’s ultimately a combination of Page Rank and Trust Rank ratings that will make your website successful. Search engines such as Google are placing more and more importance on smarter ranking systems like Trust Rank, but long-successful methods such as backlinking are important, as is Page Rank. If you plan on building up a successful website, you want to have both Trust Rank and Page Rank working in your favor through implementation of proven SEO methods.

In short, it’s extremely important to know the two most important tools that the world’s largest search engine uses to rate your website. Because of the immense power of Google and its ratings systems, you must constantly make sure that your Page Rank and Trust Rank ratings remain high in order to drive people to your website. Understanding how they function is essential to having a solid understanding of SEO practices and methods. Likewise is having someone on your side from the beginning who can help guide you through the maze of search engine optimization.

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