SEO Vs Adwords Versus Social Media – Which Method Do I Invest In?

It is a real challenge for any company competing on the net. There are billions of websites listed in Google alone. All these websites are competing with yours for clicks. So how do you stand out from the competition and sell your products online? A good SEO company will be able to help with SEO services but what about the other methods

The way we do business has very recently completely changed. Going back just a bit, the Internet wasn’t where people bought their products and services. Customers would check out the local shops for what they wanted. The Internet has put a stop to traditional buying habits. Sales have dropped for high street shops on the whole- there is no doubt. For those businesses wanting to find customers and get their name out there, there are three main methods- using an SEO company, a social media agency, or using pay per click.

Internet marketers tend to expertise in one of the three methods. Some specialise and deliver in all three areas, but they are few and far between. So let’s look at each method and their strengths and weaknesses.

SEO is the Internet marketer’s holy grail. When you type a keyphrase into Google, you are offered two different sets of results. Paid adverts feature on the right. Organic results appear in the middle. The organic results are unpaid, and are what Google considers most relevant. Now imagine if you could impress Google enough that you could get on the first page of those results. Even better, imagine being able to appear in the top three. This is where an SEO company comes in. There are a number of different methods to SEO. Mainly, there is onsite optimisation which includes optimising the content. Next you have link building which a good SEO company should help with. Link building involves getting other sites to link to your website. It is very basically, when website X puts a link to you. So what are the disadvantages? It is difficult to fault SEO, because a good SEO company really can work wonders. You could perhaps point out that Google can be unpredictable. A method that once worked, can stop working. However a good SEO company will always be up to date with the latest and best methods.

If patience and time isn’t on your side, you might consider pay per click advertising. You can bid to be listed on the right hand side with pay per click. You can to an extent determine exactly where you appear. So your title and body text can sell your product and entice the user to click through. With organic results you can’t control what appears. Pay per click is also instant- you can be up and advertising in no time. Not only does it take months to get into Google, you have no guarantees you will stay in the position you are and not drop down. Pay per click allows you to pay your way to the top right away. On the other hand a good Adwords management company will be able to optimise your campaign to get your money’s worth. However Adwords really is for the big boys and you can end up bidding for more than the product is worth if you aren’t careful. A good SEO company can be hired at a fraction of the price.

Unless you have been living in an air raid bunker for the last few years, you must have encountered social media! Just about everyone has an account with Facebook or Twitter. Who has been amazed to find their grandparents adding them on Facebook? Smart companies use social media to advertise. Social media is a subtle new way of getting your brand noticed. With social media the worse thing a company can do is constantly post offers and try and push their product or service. Social media is all about creating fans, who in turn ‘tweet’ about or ‘like’ your company and tell their friends. It’s important to be patient with social media as its more a long term effort than short term gain.

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