QR Codes- New Mobile Marketing Strategy

Mobile marketing has become a useful and new technique when reaching out to customers. This technology opens up a huge opportunity to conduct mobile marketing campaigns for your business, Quick Response codes are a sure fire way to get started. QR codes make connecting and sharing between computers and mobile devices like smart phones a breeze.

What is Quick Response (QR) Code?

Magazines, billboards and even websites have started to use boxy images. These are forms of a type of barcode that has information embedded within it, such as, a URL, body text or a phone number. A user can scan the barcode with their mobile device to receive the information that is set to display. If a creator sets the code to display a website, that is the first thing the user will see, this same process is how they can also display a phone number or body of text.

Scanning QR Codes with Your Device

To start off, sign on to your mobile providers app market to download the barcode scanner. By acquiring the “barcode scanner” application for the mobile device, you will be able to scan the QR code. Not only will you be able to scan the QR code, but also book barcodes and price tags in retail stores. Scan the barcode above, and you will be provided with information about the Findability Groups’ Google page, but you are able to program any type of information you would like.

Where do I get a QR Code?

Luckily, you need no computer programming knowledge to create QR codes, nor will you have to work with any actual “code” at all. All you have to do is head over to your favorite search engine and type in, “QR Code Generator” or, if you’re using Google Instant, “QR” and then arrow down to the auto suggestion. Currently my favorite QR code generator site is qrcode.kaywa.com.

Most free QR generator sites do not require logins to use their service. Once you have put your information and the parameters, the site will instantly output a QR code for you. From there, you can copy and paste the code to where ever you would like to display it. Most common places to put QR codes are websites, business cards and promotional material.

QR Codes and Your Marketing Strategy

The wide spread use of mobile devices is a benefit to promoting your brand identity through the use of QR codes. By simply providing a QR code on printed marketing material, like handout and email, your potential for reaching a wide target of people is greatly increased, who then are more likely to purchase your product.

Here are a few things that could happen when a user scans a QR code:

1. Mobile Phone only coupon code offers- For example, placing a QR code on your website, then when it is scanned, it directs the user to a coupon offer.

2. A link with GPS that will drive the customer to your place of business on their mobile phone.

3. News letters and social media network links that will inform the customer about your business.

We would love to hear about your great ideas regarding marketing strategies using today’s technology. To contact us, please email or follow us on social media networks. Any suggestions for future blog topics also just follow us on social media.

Learn more about Search Engine Marketing Denver. Stop by Findabilitys’ site where you can find out all about Internet Marketing and what it can do for you.