Performing SEO Google Style with Help from Google Analytics

You might be wondering Is there a simple way of checking to see if the SEO efforts you or your hired SEO expert are carrying out are actually working as expected.

You might be wondering Is there a simple way of checking to see if the SEO efforts you or your hired SEO expert are carrying out are actually working as expected.

One example of such a report is the report called Hostnames which you can get from Google analytics. The Hostnames report shows you the possible addresses that people can use to arrive at your website.

The aim is to have as short a list as possible – ideally just one address that refers to your website, like www.xyz.com. If you have a bunch of alternative website names and IP addresses pointing to the same site, some, say, with capital letters, and others with small letters (www.XYZ.com, and www.xyz.com for instance), this is going against doing SEO Google style.

You see Hostnames report within Google analytics to see if there are any alternative web addresses, mirrors or staging servers listed. If there are you will need to do some extra work to 301 direct them to the website address you want to use for SEO purposes because it’s not good if these mirrors or staging service can be accessed directly from the Internet.

If your website showcases products with parameter-driven webpages, and publishes articles to stay on top, it is a big problem if Google finds that you are given to publishing content that appears elsewhere on the Internet.

So if you’re trying to do Google style SEO, you need to understand that Google sees duplication. You can do this by heading for the content section of Google analytics.

The content and title report can be useful for you. Get a few pages and check the domain and URLs rich title tag. What you’re looking for is just to see one per title tag. You have more than one comment is seen by Google as assigned duplication. Just make sure that you 301 redirect everything to the “mother page” and you should be okay. The top content report on Google analytics also get a similar information but without the detail.

Sometimes Google analytics reports can be wrong and misleading so some of your efforts to do your SEO correctly on Google’s eyes can still come up against a problem. Sometimes all you redirects are undone automatically by Google how we just need to keep checking the reports and adjusting is necessary.

Looking to find the best deal on small business internet marketing, then visit www.seooz.com.au to find the best advice on the value of being on Google Page one.