Large Numbers Of Companies In The Area Don’t Wring The Efficiency From Their Website Asset

I’ve spent a number of hours today going to and reading the websites for companies in a circle of one mile from where I sit to study how many of them have some type of online advertising, either in the method of ad-words or search engine optimisation and I haven’t found any yet. This gratifies and upsets me.

It gratifies me since, as someone operating an affordable SEO company, I obviously look out upon a target rich environment. It upsets me because if I can only work with a small number who view their website as a vital component of their trading, there are a number who are simply never going to reach potential buyers, and might as well have not used their money on a website at all. And the cash may not have been properly spent anyway because I have examined and it appears that if they have paid a software consultancy to build their site and maybe host and maintain it for them, the sites are not even indexed with the search engines so the chances of anybody using keywords to find the site are virtually nil.

One of the most basic bits of search engine optimisation is to ensure that the website that is being promoted is registered with all the major search engines, and I would encourage anyone, even if they aren’t having specialist search engine optimisation supporting and promoting their site, to make certain they do that. It is very simple and they should also be sure that their software consultancy produces a sitemap to feature in the registry so that the search engines can at least examine the site and familiarise themselves with all pages and the relevant keywords.

If we imagine a company’s website we can see it as falling into 1 of 2 classes. Either it enhances a retail arm to the business in that it makes sales or can be utilised for possible customers to read prior to contacting the company with a view to doing business or registering an intention. The other category is 1 that is only for informational or ‘read-only’ purposes and perhaps offers a news service but is not a vital dimension of the work of the business.

If the business falls in any way outside the 2nd group, then some kind of online campaign is vital as from some of the sites that I have looked at today, there is nothing wrong with the company or the website but they come nowhere in comparison to their local market which is found by the search engines by employing some of the keywords used by the website. That is ridiculous and by employing an affordable SEO company to push their site up the results pages they will be more likely to get trade as a result of their website than they currently do. They do not even need to employ me to do it, though obviously I’d like it if they did, but from the vantage point of the local economy it would be preferable to maximise their website which is, when all is said and done, a business asset. For goodness sake use it!

It could be that they just don’t know how and view it as an expensive error if nobody goes to them via the internet. What I reckon they don’t understand is that nobody is going to find a site by coincidence, it must be promoted and search engine optimisation would be the way I would choose it gets done.

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