How To Use Video Promotion To Attract Clients And Customers

The popularity of online video has literally skyrocketed in the last twelve months. Any business, professional services firm, professional practitioner or medical or dental practice that is not using video promotion to bring in new clients, patients and customers is missing one of the most cost-effective and effective marketing tactics available. If you are not reaping the benefits of this tactic, you must rethink the issue and begin to market your practice or business with video promotion.

The importance of video promotion in any marketing mix is increasing exponentially every year. It could easily be the single tactic that will result in significant growth of your practice or business. Last year Google conducted a study through one of its subsidiary companies on the effectiveness of video in advertising. They discovered that the use of video favorably influences brand recognition and loyalty by more than three times the rate of online promotions without video. What is more, video promotion doubles the intent to purchase. According to this study (“The Brand Value of Rich Media and Video Ads” by DoubleClick), “Rich media ad formats with video outperform all other types of ads by an overwhelming margin”.

Another study reported by Will Richmond in VideoNuze revealed documented growth in video promotion over the last three years: the increase in 2007 over 2006 was thirty-nine percent; in 2008 over 2007 was forty-six percent; and in 2009 over 2008 it was an amazing one hundred twenty-four percent. This kind of attention to video promotion should not be overlooked. It needs to become part of your marketing plan.

People who analyze internet developments and those who analyze social changes have their own explanations for the amazing growth in online video. I do not presume to offer a serious analysis of the increased popularity of online video. I do, however have opinions about why businesses, medical professionals and professional services firms should be including video promotion in their marketing plans immediately.

– We are, first of all, a multi-media based society. We love TV and motion pictures. We have now raised a generation or two that finds it very difficult to learn when information is presented in a single medium. The marketing community has produced many studies documenting the effectiveness of TV and multi-media advertising. I believe the parallel with online video should be obvious.

– Second, the first rule of marketing tells us that people prefer doing business (any kind of business) with people we like, trust, and know. What better way could there be to try to help people get to know us than through video promotion? Online video offers the unprecedented opportunity to help prospective clients, customers and patients get to know you.

– Third, if you have any kind of camera or cell phone that will record video or a video camera in/on your computer, you have all the equipment you need to make a video promotion. All you need to do is sit down and start talking.

– My fourth reason for using video promotion is that our society is increasingly enamored with reality TV. It is difficult to sit down to watch an evening of TV and not see at least one reality show. Why would you not want to be face to face with potential clients or customers?

– Last, but not least, video promotion is unbelievably versatile. You can do anything you want in a video recording. You can upload it to YouTube, link to it from your FaceBook page, put it on your website or anything else you want. Introduce yourself, talk about why you do what you do, what services you offer, what people need to know before they come in, what they might want to know later. You can even use a different video for each possible group of people or for each page on your website.

If you want to make a good impression, if you want to show people that they can trust you, or if you have something to sell that depends on who you are, what you do, or some other uniquely personality-defined aspect of your business, you need to be making video. Video promotion is the wave of the present and the future. Are you planning to ride the wave to significant business growth?

If you are a small business owner or professional and want to learn more about video promotion, view the short video, “How You Can Send 25,000 – 50,000 New Prospects to Your Site Every Month – For Free” at http://internetleadgenerationacademy.com/freevideo.htm