Freelance SEO Consultant Costs : A Short Guide

Websites, for the most part, are made so that as many people see them as possible. Possibly the best way to accomplish this is for the site to show up high on a search engine’s result page. Search engine optimization (SEO) can be a highly effective method by which to increase a website’s ranking, and many SEO consultants exist that can help your site move up the page on a Google or Yahoo search. They can give you pointers and even start an SEO campaign from the ground up. So, how much can you expect to pay for an SEO consultant? Furthermore, is hiring one a good investment for you and your business?

Like many cellular telephone and cable television services, SEO consultant rates are often tiered depending on how much you will use the service. Some consulting services require a startup fee and some sort of minimum commitment. A larger business that is starting a website from scratch and looking for a good number of page hits might pay a $2500 startup fee and the first month’s service to begin. From there, they might pay $800-$1200 for up to 50,000 page views per month all the way to over $5,000 for more than a million page views per month.

Sometimes, a huge number of hits is not needed or desired and someone will look to an SEO consultant for advice or some touching up to a website’s ranking. Individuals and small businesses are probably looking more along these lines and might hire an experienced consultant hourly for about $400 per. Often, consultants ask that you sign up for a minimum number of hours as well. Newer SEO consultants might ask a lower fee, around $150 per hour. If a consultant is asked to perform onsite services, the onsite fee runs about $150-$200. Travel and lodging is paid for by the client. Sometimes the onsite fee is forgotten if travel and lodging is fully covered. Better consultants may forego an hourly rate and charge a flat daily rate of about $1400.

Answering the question of whether an SEO consultant is a good investment or not is rather subjective. If you can afford it and want a full on blitz of traffic to your page, then it is probably a very good use of money. Higher search engine results acts as a sort of advertising, so paying a consultant can be looked at as an advertising campaign. If you are a smaller business or serve a niche market, you may find that increased rankings still don’t reach as many people as you like and that hiring a consultant takes out more funds than you are bringing in.

Many people want their website to show up at least in the first couple pages of an internet surfer’s search. SEO consultants can certainly help achieve this. If you find that you are ready for lots of hits and can afford it, hiring an SEO consultant might be the route you wish to take.

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