Getting To Know Your Website Search Engine Competition

Any great battle that has ever been won, has partly been dependant on one opponent getting to know the other opponent better. The same applies in business. You must get to know your opponent, who in this case is your competitor. The best way to get to know him is to learn what he is doing right, and what is creating his success. So in other words you must do a complete analyses on the workings of their website. Here is an analytical format that may prove of some value to you in learning about your competition. It can also serve as a checklist reminder of what you should be doing to get the best search engine optimization possible.

URL Structure: Firstly find out how the URL of the competitor looks, whether they are static/dynamic, whether they are written with words giving a brief idea about the content of the webpage.

What does the Meta Data tell you?: Determine what key words are showing the meta data. Now compare these with the first page title and description. Can you see the same keywords there?

Site Map: Convenient internal navigation plays an important role for boosting ranks. The search engines can crawl the website easily if text based links are provided to navigate to the internal pages.

The link backs are very important, as they should be on your site as well. There must be a good quantity of them. Quantity is not enough though, they must also be high quality links as well. The major search engines base decisions on these links. For example if they are good quality, and there are lots linking to the site, then the search engines figures the site must be good, and they will view it the same way. So when it comes time to ranking they will base their scores on these findings.

Site Age -A website’s age is a major factor that influences its rank it in the search engines.

Indexed Pages. These are the pages that show up on the search engines index. Those websites that are in the top rankings are easy for the search engines like Google, Yahoo and MSN.to put in their indexes.

Home Page PR – It is the Google Page Rank. Google gives a 0-10 score for assessing the value of the webpage. This is generally dependent on the quality and quantity of incoming links. It is the most popular metric for all the webmasters to check. It can be checked by the Google Toolbar or a site like PRChecker.

Observing the strongest pages: You can use a search engine optimization tool, like SEOmoz to find out what are considered the strongest pages on a website. Strongest meaning the most important. This is dependant on the amount of links pointing to that particular site in combination with page rankings. If you obtain this information it will tell you what specific content is working for them. If you really take the time to analyze all of the information you have gathered ,through this competitors analysis, you will really know what is giving your competitor the lead. The next step is to incorporate all of the positive aspects into your very own site.

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