Facebook Fan Pages — Why You ShouldUse Them To SupportYour Company

Facebook fan pages are a fantastic way to use social media to promoteyour firm, connect with your clientele, and interest prospects. When your company has a Facebook fan page, it opens up a whole new way of connecting and communicating with your clientele.

Your Facebook fan page is completely different from your profile page. Your Facebook fan page, unlike your profile page, is completely business related. It is similar to a profile, but for your business. You can include everything you need to about your organization on your fan page, as well as post news and updates about your corporation, videos, press releases, Twitter updates, and even your blog feed. On your fan page, customers can interact directly with you, in a means that feels more immediate and friendly than the contact form on your website. Some companies are also using their fan page in place of a newsletter to communicate with clients and prospects.

Making your Facebook fan page is simple. If you have a profile already, log in to your account and scroll down to the bottom of the page. Click on the ‘Advertising’ option, and select ‘Pages’, then ‘Create a Page’. After that, it’s as simple as setting up your profile was…just fill in all the detailsand then publish it!. Add as much detail as you possibly can. Facebook ranks extremely well in search engine results, and in some cases your fan page may rank higher than your actual website!.

Consider adding one or more applications to your fan page. Applications not only add different functions to your page, but also add interest and give people a reason to visit. You can find apps that link your Twitter account to your fan page, that draw your blog’s RSS feed to your page, or gather and post customer testimonials. If you search for ‘Facebook business apps’ on Google, you will find lots to choose from.

So you’ve got your fan page up…now you need some fans! You cannot send friend invites for your fan page, like you can for your profile page. Instead, you need to invite people to become fans. A Facebook badge on your website is one easy means to get fans, as visitors can just click on it to go straight to your fan page and register as a fan. Do you have a mailing list? Send out a note and a link, and encourage your readers to become fans. You might want to proffer some sort of incentive, such as a coupon or special Facebook fan deals, for doing so. Reach out to friends and colleagues on other social networks also, and ask them to join your fan page.

The best method to maintain Facebook fan pages is to keep them updated regularly. Have a weekly topic of discussion in your on-page forum, post fun links, and offer some fun content that has a good chance of going viral…you just might acquire some more fans that way! Make updating your page and reaching out to new people a priority on your marketing list, and before you know it you’ll have a dedicated collection of fans who want to do business with you…because after all, you’re friends!

Bird and Co Creative designs websites which will help your business to succeed. Find out more about what makes a good website and the services which we provide at www.birdandcocreative.co.uk.