Blog Marketing Ideas: Are You Laser Focused On Your “Best” Keywords Yet?

After many ugly years writing television commercials, I came to finally understand the power of keywords several years ago. And one of the best blog marketing ideas that I preach now to clients is to attack your keywords with a passion each and every day.

And please understand that my definition of your best keywords does NOT include the shortest, most competitive ones.

One of the top blog marketing ideas you will ever hear is that you need to systematically go after those keywords that are localized and long tail. While the amount of traffic for those keywords is far less, the competition is far less…and the conversions on those keywords can be astounding.

So what in the heck am I talking about?

Whether you admit it or not, the web is moving toward local search marketing. Look at what Google Places has become for so many business categories.

Sounds almost ridiculous, but if you own a local business (and we all do) it is far easier and stronger for you to attempt to rank for “plumber Chicago” than “plumber.”

Now I know to the well-informed this is numbing, but expand on the notion for a minute.

If you know that you can find all of those keywords in your local area that make sense, ASSEMBLING them into a large basket of keywords is a no brainer.

One of the best blog marketing ideas I was ever given was to hand clients a list of keywords that they would get to Google page one above the fold. And when that was working (and it always does) the clients will always want more.

To be honest, when you start to get targeted website traffic, it’s an unreal feeling.

Getting found by people looking for your exact goods and services by focusing on your top LONG TAIL KEYWORDS is the best blog marketing advice I hope you pick up and run with.

And the second you find the right blog marketing services company, all this happiness begins.

Blog marketing is a science. And the best performing blog marketing ideas always involve your best performing keywords. This blog marketing services company dominates Google page #1 consistently. This article, Blog Marketing Ideas: Are You Laser Focused On Your “Best” Keywords Yet? is available for free reprint.