Are you experiencing a Twitter Problem?

Twitter requires lots of time, lots of energy and at great expense. What is the value of that time? On Twitter the value is measured in followers, and more specifically in the percent of clicks you get to a post. What would happen if you had a Twitter problem that affected that?

To start with, Twitter is not yours. You don’t control it, you can’t control and its users may very well move on at any given moment. Furthermore, could there be a bigger target for hackers than Twitter? All your time and energy could someday be wasted.

This is most relevant to big companies with social media divisions and small companies that have really relied on Twitter as their word-of-mouth. If your Twitter account was gone tomorrow, how would that affect your business?

That’s not really a crazy scenario. Another new site with a crazy name with one extra bell and two whistles could start tomorrow and make Twitter a relic. It happened to MySpace. It happened to Pets.com and it happened to AOL. It could certainly happen to Twitter.

Twitterglitch.com is a group that has investigated different ways to back-up your social media accounts, to protect against hacks and spammers and to recover ultimately from the ultimate Twitter problem – no followers.

Twitter takes time to cultivate a following. It takes time to build trust and relationships. It takes time to ultimately make consistent sales. But what if that time was snubbed out today? What would your ROI be year-to-date if you made all the sales you were going to make on Twitter? Would you be happy?

Finally, don’t underestimate the power of not being prepared. Imagine if porn links begin coming from your Twitter account and then your friends on LinkedIn see it in the widget there, your blog visitors seeing it in the sidebar. . . The damage isn’t worth it.

Looking to find the best social marketing strategy? Then visit http://twittrglitch.com to find the best advice on protecting your social marketing investment.. This article, Are you experiencing a Twitter Problem? is released under a creative commons attribution license.