4 SEO Errors To Try And Steer Clear Of

Many organizations still see search engine optimisation as some sort of dark art, however, SEO is actually fairly straight forward, its just about making sure that your web content is correctly formatted to permit search engines like google to easily spider your site, making sure the your content material is unique and making certain that you play within the rules laid out in the terms of service of major search engines like google and yahoo, below is a list I prepared of the most common SEO blunders I come across as a proprietor of an SEO Company. By avoiding the below practices you can be sure that your web site has the potential to rank effectively in organic results.

Drop down Box Navigation. Quite a number of older sites still use the drop down form type boxes as their principal and only means of navigation, this causes problems for spiders trying to crawl your website, if you’re going to use this sort of navigation, then be sure that your website also has text hyperlinks as a backup and in addition add a site map so that search engines have an inventory of the pages you want indexing to use as a guide.

Splash Pages. One of the most terrible things you are able to do to your website for search engine optimization, not only that but studies show that internet users find splash pages needless and annoying, the truth is a small proportion of users will actually leave your web site as soon as the splash page shows. Imagine going to the grocery store and discovering an enormous electric door with a button on it saying “welcome to the grocery store, push the button to enter” would you be impressed? Most likely not, more likely it will just frustrate the hell out of you! From the attitude of an SEO it’s even worse, splash pages typically consist of images with very little to no textual content, which means that your domains most important web page is ineffective and has no likelihood of ranking well for any competitive keywords.

Flash Navigation. Another bad move SEO wise, whilst flash can look beautiful, it is for the best part unreadable to search engines like google and yahoo, while it is true that Google can now read some information from flash files, the days when I would suggest flash as a websites major and only type of navigation are nonetheless a great distance off. If you have to use flash as a primary form of navigation, then just remember to back it up with text links and an up to date site map.

Spammy Content. Unnatural and spammy content does not go unobserved by todays search engines. Key phrase stuffing is a nasty practice that will hurt your web sites capacity to rank well, if you have trouble fitting all your vital keyword into a web page while keeping a natural feel to the content, then the ideal rule of thumb is to create a new page for additional keywords. Keep in mind that it’s best to create content material for human readers and never spiders.

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