3 Adwords Mistakes that Can Make You Lose Your Shirt

Google Adwords isn’t for everybody because it’s real time, real fast targeted traffic, but it can convert like nobody’s business. Adwords isn’t for the extreme newbie simply because it offers so much, and you really need to have all your ducks lined-up in a row – but still, it’s not rocket science, either. If you want to learn and then become an Adwords PPC master, well you can do that – but you have to pay your dues to get there. Proceeding while ignoring the voices of wisdom is fine; you’ll just end-up paying dearly for the mistakes you’ll surely make. We hope you’ll agree that it’s better to learn mistakes from others, first, rather than first-hand; and that’s the case with Adwords mistakes. Today, we’re happy to help you avoid three types of Adwords mistakes, and that’s three less to make in the PPC arena.

Someone has to be in the #1 Adwords spot in the results pages, and of course there are lots of people who try to do that. Logically, this makes sense because the ad that’s on the top gets the most exposure. You need to think a little more counter-intuitively when you’re dealing with people and AdWords. You need to realize and accept that people will click on the number one ad spot because it’s a knee jerk reaction. People naturally are curious and nosey, and they’ll click on it just to see what’s on the other side.

You’ll find many such ‘browsers’ clicking on the top ads just to see what it is all about. So you see the obvious point, that is an expensive piece of PPC real estate to pay for so many worthless clicks. Try to arrange it so you’re lower in the pecking order, and we’ve found that the three or four spots can be sweet. This is where only the serious searchers click, because they’ve gone through the other ads to reach yours. What is also very cool is your ad costs (CPC) is significantly (sometimes) lower. What you simply have to do is make your keyword bids force them to put you in that area.

It’s a mistake to ignore your landing page and focus only on the ad. Your ads and your landing or site pages must be related/relevant to your PPC ads and keywords. There are still people, presumably, that drop the ball a bit in this department. After all is said and done, if things are not right, then you can count on your click throughs leaving your site.

If you are inexperienced, then just for now don’t bother with Google’s Content Network because it is an optional part of Adwords. All the Content Network is are all those websites that belong to the Adsense program. These sites are usually AdSense based, which is why the results you will get them from aren’t much targeted. If you’re new, you will have your hands full just getting your PPC campaigns into the money, so we advise to avoid the Content Network for now. You’ll find that most of your ROI will come from Adwords PPC and not the Content Network.

Finally, do not make the mistake of overstuffing keywords into a single ad group. Adwords advertisers need to test their ads in order to make changes and increase performance. Unfortunately placing hundreds of keywords in one group will only cause your keywords to be ignored and the popular keywords to get all of the clicks. These data compilations can be confusing because you are not able to see which keywords are actually performing well. You need to make sure you aren’t posting more than 10 or 20 keywords per ad group in order to get a more clear idea of how well they are performing for you. After you’ve figured out which ones are working for you then you can use those results in other campaigns. A definate route to absolute failure is having too many irrelevant keywords in your ad group.

Google Adwords can be full of mistakes and can be a nightmare if you are not prepared to do it. Your best chances exist in getting a little bit educated on the subject of PPC, and really that is not hard to do at all.

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